The following exercise is to identify the logo style that you find most appropriate for your brand. Each of the following pages has three logos per page. Please select the option on each page that you feel best exemplifies the aesthetic that your brand would identify with, based on our conversations about your brand attributes and personality. There may be some pages that don’t have any you particularly like—no problem, just pick the one that offends you the least! You can vote it out later.
There are nine groups of three logos, and then you will narrow those down, finally narrowing it down to one choice—this is not necessarily the direction we will go, but the process gives a good idea for your preferences, as well as alignment among the team.
DO NOT pay attention to the actual subject matter in the logos—these are for stylistic preferences in typography and overall layout only. Also, disregard color, but if one of them has a color scheme that you particularly like or don’t like, there will be an opportunity to write additional notes at the end of the survey.
DO think about the brand voice and personality attributes that we discussed. Things to pay attention to are the style of the type, sans serif, serif, geometric, hand-drawn? Is the logo contained within a shape or is it more free-form? Is the illustration more realistic or abstract? Is it rustic or modern? Does it show action or is it more stable and still? Do these match up with the brand attributes we talked about?